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Industry segmentation is made of taking the full heterogeneous market for an item and dividing it into a number of sub-marketplaces or segments, Every single of which has a tendency to be homogeneous in all major areas.[twelve] The method is performed for two main purposes: improved allocation of a company's finite resources and to higher serve the
Current market segmentation contains using the entire heterogeneous marketplace for an item and dividing it into several sub-markets or segments, Just about every of which tends to be homogeneous in all sizeable aspects.[twelve] The process is conducted for two main reasons: much better allocation of a business's finite sources and to raised provid